1. Define your purpose. 

The first step to creating an effective communication strategy is to Define your purpose. What is the purpose of your communication? Why do you want to communicate with black women? What do you hope to accomplish? Once you've answered these questions, you can move on to the next step.

2. Develop key messages. 

Now that you know your purpose, it's time to develop key messages. What are the most important things you want to communicate to black women? What will help them understand your purpose? Make sure your key messages are clear and concise.

3. Choose your channels. 

Now that you have your purpose and key messages, it's time to choose your channels. How will you reach black women? Will you use traditional media, such as television and radio? Or will you use digital media, such as social media and email? Choose the channels that will reach the most people in the most effective way possible.

4. Test and adjust. 

Once you've implemented your communications strategy, it's important to test and adjust as needed. Pay attention to how black women are responding to your messages. Are they engaging with your content? Are they sharing it with others? Make changes to your strategy as needed so that you can continue to effectively communicate with black women.

Conclusion: 

An effective communication strategy is key to success for any executive director. Use these tips to develop a strategy that will reach the most people and have the most impact.